Business SEO for Beginners
If you’re new to SEO and have no idea what it is or how much it can help your business, here’s some information and a few helpful hints to get you started.
SEO stands for Search Engine Optimisation, and is the method of optimising your website for the best ranking on a search engine results page (SERP). A search engine algorithm is a set of rules that search engines follow when they ‘crawl’ the information on your site – gauging how good your website is for the user based on different search variables.
The search engine algorithms are constantly evolving and ever changing, things that worked years ago don’t work now and best practice involves keeping up to date with these and maintaining websites constantly. It’s more about the user experience and the search experience, and less about keywords.
If your website doesn’t give users what it is they want – your website will rank lower in the results pages.
It sounds simple, but there are two areas of a website that add to your ranking factor – not only is it what your viewers see, but also the technical aspects of the site that attribute to your crawlability and how well you rank.
The easier it is for search engines to classify your information, the better it will be for your website.
Here are a few tips to get you started:
It is not for ‘quick-wins’, and can take time to achieve the desired results.
Add a Google Analytics code to your website, this will help you see how many viewers your website has had and will offer insights into your user experience.
Submit your website to Google via Webmaster Tools and verify the site.
Make sure your site is mobile friendly. Google’s latest algorithm (termed ‘Mobilegeddon’) ensures that responsive websites will take precedence over desktop only sites. This is due to the increase of people searching on the go.
Keyword research is vital to any content strategy; there are plenty of online tools to help you discover potential keyword ideas for your content or tag data. A good free tool for this is Übersuggest.
Ensure your site has effective, accurate, site structure; creating unique description tags and making sure header tags are used correctly are some examples of this.
Create a social media strategy and include that in your SEO plans; social sites carry a lot of weight with consumers in today’s society – see our ‘online gladiators – how to survive in the digital arena’ blog to find out more on social media.
All of the above are a good way to get started on your SEO strategy, for more information on what you should be doing take a look at Google’s own Starter Guide.
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