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Facebook for Business – stress free basics

So you’ve got a business and you want to start going social, but you’re not entirely sure where to begin, or what to do, so you’re looking for helping tips and found All Things Code’s blog about Facebook for Business.

That was your first success, now let’s help you to begin your social media journey.

First thing’s first; are you sure Facebook is the right platform for you to be on? If you’re not sure, check out my blog ‘How social should my business be?’ … helping you to be sure which platforms to be on.

If you’re still reading then you’ve either done that, or are sure Facebook is for you. Follow these beginner steps for your company’s social media strategy:

Create a Page

When you log in as John Smith there’s a bar on the left hand side of your newsfeed called Pages; in this list, click on Create Page, this will take you to a new screen:

Facebook business page creation need not be  a tricky thing, simply click on 'Create Page' and follow the instructions

The next part is fairly straight forward; select the category that best suits your business and fill it out as you see fit – you can edit this in the future if you need to.

Then it’s on to setting up the design of your page, adding a cover photo, profile photo, and begin posting. For help on image sizing, especially if you’re going to be designing corporate images, take a look at this ‘facebook sizes’ blog.

What you should post is entirely up to you. I try to post content around the following four ‘pillars’:

These four ‘pillars’ will be the foundations that hold up your strategy: from images, to news posts, to anything. What you post should also always portray your company, you need to have a personality.

It is my belief that the social arena is where people go to do just that – be social. They don’t follow, or like, companies that just shout out about how incredible their products are; so don’t make it all about you, change it up a bit.

Add some humour, or talk about the area – especially if you’re local – that will engage your audience and increase your organic reach. Sharing pictures, videos, and links, also increases active engagement – it’s much more effective than just statuses about your product.

Advertising on Facebook can be very beneficial for your business, depending on your goal.

Let’s take a campaign from All Things Code, as an example:

Go to Facebook Advertising, and select your goal – For our example lets say that All Things Code want more page likes:

Specify the type of advert you'd like to run on Facebook by following the on screen advice.
This screen helps you optimise your advert

Then you go on to select your audience, and don’t be afraid to be specific:

The next screen shows you exactly what your audience will be, by specifying the types of people you want to target,
Specify your target audience

And then you need to set your budget, this has to be a minimum of £1.00 per day:

You need to set the budget for your campaign, the minimum for this is £1.00 per day (if in the UK)
Set the budget for your campaign

And then go on to create your advert, the text, the images etc.:

Next you need to specify what the advert you want to run is, you enter the description in the dialogue box and select the image required
Enter your description, and set your featured image

And voila, your basic advert has been created. Then all that’s left is to look at the insights to your Facebook page to determine if the ad was successful or not.

Analysing your social media pages to see how effective they are is a different kettle of fish that I will go into at a later date, so be sure to keep checking back for that blog post, like us on Facebook, or follow us on Twitter to be kept in the loop on All Things Code.

Let All Things Code be your ‘Digital Partner’ and help you along with all your digital needs. We’re not just a run-of-the-mill digital agency, we offer tailored solutions to fit with your business. For more information on Facebook, and any social media platform for that matter, just get in touch with us by emailing hello@allthingscode.co.uk

Steve Archer

Head of SEO & Content