Social media for business – How social should my business be?
In my opinion, a business in today’s marketing climate can’t afford to not be on social media in some form. It’s almost a given these days, and it can be a tricky task to decide which social platforms you should use.
The answer could be all, it could be one, or – in rare cases – it could be none*. But how do you know which ones to use?
It comes down to two questions:
- How social do you want to be?
- Where is your audience?
It can be tricky to decide which social media sites to use for business, you’ll want to ensure that you can dedicate the time to maintain your page – it’s no use starting a Twitter to then abandon it – your social newsfeed should be up to date.
Here’s a breakdown of the main three:
An all rounder in the marketing sense, you build a community around your business. Facebook can be used as a customer service desk, product/company promotion page, and a way to increase your brand’s identity with a dedicated fanbase – personality is key when it comes to social media. You want your followers to see the company as more than a product/service.
The only downside is that, thanks to the Facebook algorithms, the majority of your posts do not get seen by a number of your ‘fans’, allowing for some slip in numbers. However, the more people engage with your page, the more people your posts will reach.
Twitter runs in a similar way to Facebook, but is also it’s own unique animal. Allowing only 140 characters per tweet, it can be a bit tricky to include some things on your posts, so a bit of trial and error might have to be made for some of the updates you wish to share with the world.
It is also different from Facebook in the fact that your business can follow people, as well as being followed, and become a part of anybody’s conversations on the microblogging platform. With hashtags making your tweets easily searchable, it’s now easier to take part in more conversations and have people get in touch with you.
The only drawback to Twitter is that your tweet can get lost in the ‘noise’ of every other tweet in the Twitterverse, so you’ll likely need to tweet more often.
LinkedIn is, by far, the most formal of the three ‘big guns’ of social media – I like to equate LinkedIn as the meeting room, and Facebook/Twitter as the pub; you’re yourself at both locations, but you’re less formal down the local.
It’s similar to Facebook, in a fashion, and you can only post onto your company profile on LinkedIn, no engagements with your audience – unless they start the engagements on your posts.
All of the above come with detailed insights and reports, enabling you to be able to analyse what you did right, or what you did wrong, and changing your strategy to become better for your business.
At All Things Code we work on content strategies and creative writing projects, as digital partners we can help you achieve your goals online by working alongside you and getting to know your company.
We practice what we preach, and have a huge passion for social media and all things digital. If you want to know more about social media, blogging, or bringing out your personality online – maybe we can help. Get in touch to find out more.
*by none I mean in a social posting sense, I believe every company should have its own company page on LinkedIn if they are B2B