‘TL;DR’ – are your blogs too long?
‘TL;DR’ means ‘Too Long; Didn’t Read’
TL;DR is an acronym that is on the rise when it comes to everything online, but how much could it affect your business?
The average attention span in 2015 is now at 8.25 seconds* – which is marginally less than that of a goldfish – so the chances that you’re still reading this are rather slim.
That’s really the crux of the TL;DR argument – if you haven’t grabbed the attention of the reader in the 8.25 second window you have while they read the opening paragraph or two, you can kiss goodbye to any engagement.
After all, that’s the reason we write these kinds of things: engagement. Blogs are there to add personality to a company, add insight into how that company operates, and how it thinks – but blogs are there for clicks, and links, and all those SEO attributes we love so well.
But how do you know if your audience is going to be receptive of your blog?
Simple: Is it easy to read?
If it’s not easy to read, easy to digest, or easy to understand**, there goes your audience. No matter if your content is the best prose since Shakespeare and his quill and parchment – if it doesn’t flow, the reader will go.
Tips for increasing reader retention
- Break those huge paragraphs up into smaller, more edible chunks.
- Add some humour to your blog; it doesn’t have to be a knock-knock joke, just add some of your company’s personality to what you write.
- Images; they say a picture paints a thousand words, plus it also keeps your readers attention, the eye is drawn to images more than words – so add captions and make sure they relate to the content.
- Break the blog into segments, and have clear headers for those who skim read, enabling them to jump to the section they’re looking for.
All it takes for your blog to succeed is the right kind of writing, and that all depends on your company and your product/service. Be conscious of your audience when creating content, adjusting to their behaviour could make your blog stand out from the crowd.
All Things Code work on content strategies and creative writing projects, as digital partners we work to help you achieve your goals online by working alongside you and getting to know your company.
If you want to know more about blogging, or bringing out your personality online, maybe we can help – Get in touch with us.
*according to here
**the ‘easy to understand’ part is relative; the more technically minded your content & audience, the more they are likely to understand.