Twitter for business: a basic guide to using Twitter for marketing
Social media for business is, and will continue to be, a bit of a sticking point when it comes to a marketing strategy… Do you get on the platforms and give it your all, or do you not?
It’s a tricky call, and in our post ‘How social should my business be?’ we try to give you a breakdown of the top three social platforms for business – and now it’s time for a more in-depth look into Twitter.
What’s in a name?
The first hurdle for businesses is what to call yourself on Twitter, your business name might be ‘Super Awesome Product Designers Ltd’ but unfortunately your name on Twitter, and your Twitter handle, is limited.
Your username can contain up to 15 characters. Your real name can be 20 characters long.
Which means that your 35 character name is a tad too long.
So what do you call yourself? @SAPDesigners? Or @SuperAwesome?
Like I said, that’s always the first hurdle – get creative and come up with something memorable and unique.
Following the leader
Alright, so you’ve got your name – perfect. Now what?
Twitter is all about conversation, small 140 character conversations, granted, but conversations nonetheless. And the way to be a part of conversations is to follow people in the industry that are talking about the things you want to talk about – and that’s the next part of the process.
Researching who to follow can be a tricky thing to do, you don’t really want to just follow every Tom, Dick, and Harry – but you do need to follow someone. But who?
To get started, you probably know people who work in your niche and so you’ll have a nice head start, but if you know the type of person you’d like to follow, or want to see who your competition follows, here’s what I do.
I use a freemium tool called Followerwonk, to search for potential people to follow and it works really well, you can use it to find people who have interests in your area, and even those who are industry leaders.
It’s an interesting tool when used correctly, and can help you to compare your competitors followers in relation to yours.
The next thing that should be on your agenda, if it already isn’t, is what to tweet about.
Remembering to tweet about certain things, especially when there’s no strategy or plan in place, is tricky – my suggestion is to create a plan whether in Excel, Google Sheets, or any other spreadsheet platform, and plan out the week of scheduled tweets.
This way you know that there’s always something for you to be engaging with your followers with. I’d suggest constructing your tweets around these four basic pillars:
- News post
These four pillars will keep your posts varied, and allow a lot of wiggle room, especially if these are your scheduled posts, your ad hoc posts can be anything that you deem relevant to your business – after all, things are always happening.
Everybody wants to increase their following, and sometimes that’s not possible by organic means; which means that you’ll need to advertise – go to ads.twitter.com and begin your campaign.
Your campaign can be for:
- Website Clicks
- Tweet Engagements
- App Installs
For all of these, you’ll have to create a tweet that will get the conversion you’re looking for. That’s 140 characters of winning copy that you need to write – so make sure it’s engaging, memorable, or great content.
Setting your audience
Firstly you need to set the location you’d like to target, Twitter can be a bit fiddly with this aspect and you might need to do a bit of playing around to get the areas you’d like – unless it’s a national campaign, then it’s easy.
You can set your audience to be as specific as you’d like, or show your advert only to your competitors followers, or even people who follow likewise accounts – meaning they’re more likely to click that follow button.
The specifications lay in these areas:
The final stage of the advertising set up is to designate your budget – how much you want to spend daily, then how much you want to spend per click (a maximum cost per click).
This will give you an estimate as to the reach you’re likely to achieve, not the amount of clicks you’re likely to get, and presto – you’ve just set up your first advert.
We at All Things Code are passionate about social media, with a huge amount of experience to draw from we can help you with social media for business – Twitter, Facebook, LinkedIn, and others – if you’d like to chat more about our social media for business help, just shoot us an email and we’ll be more than happy to chat: firstname.lastname@example.org